Privacy Policy

Last updated: 21 June 2026

Serene ("we", "our", "the app") is a wellness and AI-companion application developed and operated by My Digital iWay. This Privacy Policy explains what information we collect when you use Serene, how we use it, and the choices you have.

By creating an account or using Serene, you agree to the practices described in this policy.

1. Information We Collect

1.1 Account Information

Name (display name)
Email address
Date of birth, gender, country, and languages you understand (optional, provided by you in your profile)

1.2 Conversations & AI Memory

When you chat with Serene, we store your messages and the AI's replies so you can revisit past conversations. We also generate and store:

An "About Me" note — anything you choose to write about yourself in your profile.
A rolling AI memory summary — a short, evolving summary automatically generated from your conversations, used to make future chats feel more personal and continuous. This summary is generated using Anthropic's Claude AI and is stored on our servers.

1.3 Mood & Journal Data

If you use the Journal feature, we store the mood you select and any text you write, along with the date and time, so we can show you your "Mood This Week" history.

1.4 Cosmic & Numerology Inputs

If you use the Cosmic or Numerology features, we may temporarily process the name and date of birth you enter to generate a reading. This data may be sent to our AI provider (Anthropic) to generate your personalised reading.

1.5 Subscription & Payment Information

If you purchase Serene Pro, payments are processed by Razorpay, a third-party payment gateway. We do not store your card, UPI, or bank details — these are handled entirely by Razorpay under their own privacy and security policies. We only store your subscription status (active/inactive), plan type, and expiry date.

1.6 Automatically Collected Information

We may collect basic technical information such as app usage patterns (e.g. number of chat sessions) to maintain and improve the app. We do not use third-party advertising or analytics trackers.

2. How We Use Your Information

To provide and personalise the core features of Serene (chat, journal, mood tracking, cosmic/numerology readings).
To allow Serene's AI to "remember" relevant context about you across conversations, so replies feel continuous rather than starting from zero each time.
To manage your Serene Pro subscription and process renewals.
To respond to support requests and improve app reliability.

3. How Your Data Is Stored

Your account information, chat history, journal entries, and memory summaries are stored securely using Supabase, a cloud database provider. Chat messages you send are processed by Anthropic's Claude AI (via a secured server-side proxy) to generate Serene's replies; Anthropic does not receive your name, email, or account identity as part of this processing — only the conversation content needed to generate a response.

4. Your Choices & Controls

Clear Chat Memory — You can delete all your chat history at any time from Settings. This does not delete your "About Me" note or memory summary, which you can edit independently from your Profile.
Export My Data — You can request a downloadable copy of your profile and chat history from Settings at any time.
Guest Mode — You may use limited features of Serene without creating an account. In this mode, conversations are not saved beyond the current session.

4.1 Delete My Account & Data

You can request deletion of your Serene account and associated data, operated by My Digital iWay, in either of the following ways:

Option 1 — In the app:
Open Serene → go to Settings → Personal Data → tap "Delete My Account". This immediately deletes your profile, chat history, journal entries, mood data, and memory summary from our servers, and signs you out.

Option 2 — By email:
Send a deletion request to mydigitaliway@gmail.com from your registered email address, with the subject line "Delete My Serene Account". We will process your request within 7 business days and confirm once complete.

What gets deleted: Your account profile (name, email, date of birth, gender, country), all chat messages and AI memory summaries, journal entries and mood history, and your "About Me" note.

What may be retained: Subscription and payment records (active or expired Razorpay transaction references) may be retained for a limited period as required for accounting, tax, and legal compliance purposes, even after account deletion. No retained record includes your card, UPI, or bank details, as Serene never stores these directly — they are held solely by Razorpay under their own policies.

5. Data Sharing

We do not sell your personal data. We share data only with the service providers necessary to operate Serene:

Supabase — database and authentication hosting.
Anthropic (Claude AI) — to generate AI chat responses and readings.
Razorpay — to process subscription payments.

We may disclose information if required by law or to protect the safety of our users.

6. Children's Privacy

Serene is not intended for children under 13 years of age. We do not knowingly collect data from children under 13.

7. Crisis & Safety Disclaimer

Serene is an AI wellness companion and is not a substitute for professional medical, psychiatric, or psychological care. The SOS feature provides links to independent, third-party crisis helplines (such as iCall, Vandrevala Foundation, and NIMHANS); Serene is not affiliated with these organisations and is not responsible for the support they provide.

8. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be reflected by updating the "Last updated" date at the top of this page.

9. Contact Us

If you have any questions about this Privacy Policy or wish to request data deletion, please contact us at:

📧 mydigitaliway@gmail.com